Riverhead BIDMA Announces Appointment of New Executive Director

The Riverhead Business Improvement District Management Association (BIDMA) is pleased to announce the appointment of Melissa Martin as its new Executive Director.

In this role, Martin will lead BIDMA’s efforts to support Riverhead’s downtown business community, strengthen economic development initiatives, and enhance collaboration among local businesses, property owners, and community partners.

Melissa Martin brings a strong background in marketing, communications, and community-focused strategy to the position. As the founder of Creative Island Marketing, she has worked closely with local and regional organizations to build visibility, foster engagement, and drive sustainable growth. This experience positions Martin to help advance BIDMA’s mission of promoting a vibrant, thriving downtown Riverhead.

“I’m honored to step into the role of Executive Director and to work alongside the Riverhead BIDMA board, local businesses, and community stakeholders,” said Martin. “Riverhead has such a unique energy and potential, and I’m excited to help amplify what makes this downtown special while supporting the businesses that are the heart of our community.”

Gary Hygom, President of Riverhead BIDMA, expressed enthusiasm about the appointment.

“Melissa brings a combination of strategic thinking, creativity, and genuine passion for community that makes her an excellent fit for this role,” said Gary Hygom. “We’re confident that she will be a strong advocate for our downtown and a valuable leader as BIDMA continues to grow and evolve.”

As Executive Director, Melissa Martin will oversee BIDMA programs and initiatives, serve as a liaison between businesses and local partners, and help shape the future vision for downtown Riverhead.