Dear Partners & Supporters,

The Riverhead Business Improvement District [BID] is a 501(c4) nonprofit with a mission of fostering downtown revitalization and economic development while maintaining downtown Riverhead’s [DTR] unique sense of community. To meet those goals, the BID partners with many committees and organizations to activate initiatives such as our historic walking trail, beautification, events, and safety measures. The BID has persevered to become DTR's leading advocate; receiving unequivocal support from visitors and the Riverhead community.

Through marketing, PR, and downtownriverhead.org the BID has successfully raised awareness of DTR’s cultural, economic, tourism, and commercial development while honoring its unique and diverse population. This year, we will produce our 7th season of Alive on 25 [AO25] along Main Street and the newly opened Town Square.

AO25 is a community-driven street festival with free entertainment, hosted on two summer evenings. 2024 dates are July 5th with fireworks (rain date July 19th) and August 9th with a laser light show (rain date August 23rd). All events run from 5-9:30pm.

Activities include live music on four stages; outdoor dining and local craft beverages; shopping with Main Street businesses and 100+ street vendors; family fun zone; stilt walkers and jugglers - it’s the biggest and most anticipated annual event in Riverhead! Year after year, Alive on 25 has the largest of any east end event with an estimated 30,000 people in attendance.

DTR is a federally-designated opportunity zone and many organizations are limited in resources. The BID invites district businesses and local groups to participate at little to no cost and provides interactive goods for engagement ie. games, crafts, and sporting goods. With the help of volunteers, sponsors, and partners, Alive on 25 remains free to the community and low-cost for vendor and local business participation.

We invite you to join the Riverhead community by taking advantage of the extensive communal public relations, marketing, and advertising efforts we collectively put into Alive on 25. Your consideration to support this approachable, entertaining and family-friendly initiative is immeasurable.

With gratitude,

Kristy Verity

Executive Director

Alive on 25 c/o Riverhead Business Improvement District